Visual Style: Clean, modern, nature-focused
Format: Product-service hybrid ad (hiking gear + guided trail)
Tools Used: Canva Pro, Splash, Copywriting
Description:
This campaign was designed to promote eco-light hiking gear alongside guided trail packages. The phone cutout metaphor invites viewers into the trail through their screen, reinforcing immersion. The dual pricing bubbles help customers self-select either a full experience or just gear. It’s built to spark curiosity and click-throughs in digital contexts.
Key Highlights:
- Mobile-device frame overlay to enhance immersion and flow
- Dual pricing focus ($49 gear / $199 full trail)
- Clean service checklist with icons
- CTA at both headline level and bottom bar for easy engagement